The DNA of Innovation

Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.

The DNA of Innovation: a summary

Summary of the six categories

1) Start with good briefings

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2) Compose a Creating Community

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3) Motivate your community

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4) Use the Idea Machine to create ideas

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5) Implement: Place leading ideas on roadmaps

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6) Improve your Innovation Culture

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