Polarizing ideas

First emotional reaction very diverse from "love it" to "are your crazy"

Airbag

Auf ersten Blick völliger Unsinn. Nach dem Austesten: starke Resonanz.

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Nespresso

Total bullshit

Price per kg of coffee: CHF 90/EUR 80 more than 300% of premium coffee

Aluminum packaging
Own retail outlets
Proprietary system

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